I will admit that, back in the day, I hated this spot—because the slogan is illiterate and because I was offended by the idea of Maria Callas’s image used to hawk consumer goods.
Time marches on, though, and even I have mellowed over the years! (LOL)
There is a “making of” clip about the Apple spot in which the advertising agency executive (at about 1:19) implies that the Callas footage comes from “Maria Callas’s home movies.” She says that the “home movies” came to her from Greece in a dusty tin.
Anyway, rest in peace, Mr. Jobs, and thank you for making computers that are both powerful and elegant. (I am of two minds about the iPod because of the rise in hearing loss among young people.)